https://www.rachelmatthews.info/home daily 1.0 2025-08-19 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/ae7edf01-0aac-46cc-a031-c94c4af04136/Dr+Rachel+Matthews https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/405c9c37-07a5-4d24-b004-1e4096cfb2ef/Asterick_Dark+Blue_Outline https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/2ba4a4d4-3f0d-44c2-ac2e-a07a2ff2ead2/Print+of+fashion+figure+inspired+by+Junya+Watanabe https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1992ebac-11b0-404d-8f32-82fd71c4b900/COVID+composite+collage https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/0e81400a-6c98-4570-bf95-7d2589effbcf/Collage+of+figure+reflected+in+a+mirror https://www.rachelmatthews.info/contact daily 0.75 2023-11-20 https://www.rachelmatthews.info/academic daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/e528846e-9453-4c0a-a567-1d9256eb3f0c/Image+2.png Academic Transmedia story of #harrystylescardigan phenomenon (2024). This tracks the spread of the Harry Styles cardigan challenge from TikTok through articles in the New York Times, from radio to museums, with each channel adding to the narrative. Presented at Digital Fashion Innovation Conference (2024), Manchester Metropolitan University and in ‘Finding Sustainable Strategies for Fashion Communication through Digital Channels’, in Digital Fashion & Sustainability (forthcoming). https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/6741a354-e408-4277-abc9-4fb7ec626051/Image+1.+3+x+Socio-material+mapping.png Academic Mapping materials in sustainable fashion marketing (2023). Three case study analyses of brands Ganni, Bode and A.BCH, each showing the different mediation of sustainability through materials in marketing messages. Published in: Future of Sustainable Fashion Communications: From Marketing Messages to the Mediation of Mutable Meanings’ in Mediating Sustainability in the Consumer Society (2024) https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/d80e7c8d-0309-489a-bae6-9a50fb5dc7aa/3_Influence+collage.jpg Academic Rachel Matthews (2019) Measures of Influence visible from social media accounts (after Cialdini’s 6 Principles of Influence) presented at International Conference on Communication and Media Studies – Media Data & Society (at UCL London 10-11 August 2019) https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/5e424ec8-72ab-49ef-8ce6-f52759b520fe/4_Ugg2018_assemblage.jpg Academic Rachel Matthews (2020) Discourse-Assemblage: Australian Media Sources, 2018. Collage created during the discourse analysis process, published in Understanding ugg boots: Travels through place, space and time https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/b418c8ae-6073-4dfc-ae48-a6d49b51e146/5_Ugg_2018Int+assemblage.jpg Academic Rachel Matthews (2020) Discourse-Assemblage: International Fashion Media Sources, 2018. Collage created during the discourse analysis process, published in Understanding ugg boots: Travels through place, space and time https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/42d74036-6e40-4141-b662-58c085046c5e/9_Network+1967_2017_v2.jpg Academic Rachel Matthews (2018) Network mapping and visualisation: British Vogue May 1967 and May 2017, published in Studies in Communication Sciences 18.2 (2018), pp. 399–410 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/a8892b46-217f-445c-bbdb-bd3221714432/1_timeline%2Bconverge.jpg Academic Timeline & Convergence — Rachel Matthews (2018). Teaching Resource published in Redrawing the Timeline: Teaching the History of Fashion in the Networked Conditions of the Twenty-First Century. https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/a84adfa9-6e91-41a7-9f32-6cd432d17d60/6__PhD+Collages-2717.jpg Academic PhD Collage — Rachel Matthews (2016) A Tastemaker’s Assemblage: The Convergence. Unpublished PhD project research https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/8e592fd6-5abf-48db-898c-667eb5909b9b/Dr+Rachel+Matthews https://www.rachelmatthews.info/about daily 0.75 2026-02-09 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/dddcf324-5cfa-4b7a-aa11-f19a6094b4b3/1_Fashion+composite.jpg About https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/8e592fd6-5abf-48db-898c-667eb5909b9b/2023-10-14_RachelMathews_184+%281%29.jpeg https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/405c9c37-07a5-4d24-b004-1e4096cfb2ef/Asterick_Dark+Blue_Outline https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/298b08cc-dd6b-49b3-b6e5-9510db2cdacd/SFC+Logo.webp https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/7de98943-ab86-4408-8ec3-3b6b36a51a23/AdvanceHE+Logo.webp https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/8bcde8c8-008a-4d0d-8b65-c6331be63506/Carbon+Literacy+Project+Logo.webp https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/8781a286-30cc-4c4f-9a6b-d5d17fff50c1/UCRF+Logo.webp https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/38476167-0878-4682-9f54-972924a69d2c/Dr+Rachel+Matthews+working+in+the+design+studio+with+students https://www.rachelmatthews.info/creative-practice daily 0.75 2025-08-19 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/ab44bbba-cfe9-4c70-a833-8c1ab9d8d3e7/13b_oxford+print+%281%29.jpg Creative Practice Stepping out in Style series (2017-2019) Oxfords https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/06c3b85f-ee0e-4c98-977c-ae76e5438281/11_lino+brogue.jpg Creative Practice Stepping out in Style series (2017-2019) Brown Brogues https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/f16dad5c-8b5d-4c27-a129-16092334ca66/14a_sneaker+mono+%281%29.jpg Creative Practice Stepping out in Style series (2017-2019) Hi-Tops https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/7d0c316f-d211-4f9b-979c-51d46a5ed671/22_Rick+Owens_1.jpg Creative Practice Rick Owens (F/W2017) Illustrations Print collage https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/6bac052d-95d3-4a95-9848-b558a0965e63/26_Fig+mono_stencil3.jpg Creative Practice Junya Watanabe (F/W 2016) Illustration Stencil print https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/6fac5379-cdbc-4e6e-ad65-57be5dc45719/5_fashion+composite.jpg Creative Practice COVID Composites (2021) Same same but dissonance https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/04b59f1b-138f-44d4-a70f-df7042990cfd/2_fashion+composite.jpg Creative Practice COVID Composites (2021) Masks, marching and meeting https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1d88cee4-a265-49d4-be3b-8a1b67ac8c39/Image+1_Head+Heart+%26+Hand%281%29.png Creative Practice Head, heart and hands https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/98724197-43e5-4a89-888c-8430e2938931/4_fashion+composite.jpg Creative Practice COVID Composites (2021) Over the garden fence https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/7311275b-1c52-4cbe-84e2-83667841d11d/18_HOF+cards1.png Creative Practice Fashion Lexicon X Envelope Group (2014) History of Fashion Resource cards https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/a114d4d1-3772-43d6-be34-0fffa3779524/16_HOF_1910s.jpg Creative Practice Fashion Lexicon X Envelope Group (2014) History of Fashion Resource cards https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/179c6ed4-84cb-4c84-89d1-c718a86f78fb/21_Little+tailleur+collab+2.jpg Creative Practice Fashion Lexicon X Little Tailleur (2015) Limited Edition prints and gift cards https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1699328240714-JXGO4RATNDHBM3UVGHVD/20_Little%2Btailleur%2Bcollab%2B1.jpg Creative Practice Fashion Lexicon X Little Tailleur (2015) Limited Edition prints and gift cards https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/dd2527e3-def1-43c2-810a-8bb5ccdbeab8/Stepping+out+in+Style+series+-+Chelsea+boot https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/7b839c67-2f13-485b-8b9e-327dd613b076/Hooded+fashion+figure https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/d667ca4f-8c91-4f61-863f-dcbbdc45af40/Stepping+out+in+Style+series+-+blurry+brogue https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/4d68cd13-39d6-4f6b-965f-41dd0d31beb1/Pair+of+gloves+print