https://www.rachelmatthews.info/blog daily 0.75 2026-05-01 https://www.rachelmatthews.info/blog/new-frontiers-for-fashion-communications monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777357707709-4T33Q9BGOHQ3XQGKCMLK/The+Sutainable+Fashion+Communication+Playbook.png Blog - New frontiers for fashion communications https://www.rachelmatthews.info/blog/black-friday-mindset-madness-reset monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777357347271-07WD368SC7R02943MKG2/Mirror+Sign.jpg Blog - Black Friday mindset madness – Reset!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rachelmatthews.info/blog/getting-lexical-on-fashion-lexicon monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/59b9fd00-3962-47eb-b566-a89b3fd6bb21/Fashion+Lexicon+Sketches Blog - Getting Lexical on Fashion Lexicon https://www.rachelmatthews.info/blog/fashion-history-seeing-it-three-ways monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777355759555-K66IBNLIN1T7X2F3C3OR/Fashion+timeline+collage Blog - Fashion history – seeing it three ways! - Fashion/Time/Change - three interconnected elements that, in combination, make fashion such a remarkable field. https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/911d1518-0993-4333-8ece-8a3dd13d7254/Blog+ripple Blog - Fashion history – seeing it three ways! https://www.rachelmatthews.info/blog/u717sn2k2hyxf8l0157lu6zwlv41as monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/54b57cc9-c117-4617-95be-7e9528ea68b7/Ugg+boot+collage Blog - The Taste Divide: Ugg Boots - Image 1. Y/Project collection at Paris Fashion Week (Men’s) 2018 Image 2. Uggs or Fugs? Image 3. World War 1 pilot sporting ‘fug’ boots https://www.rachelmatthews.info/blog/the-taste-divide monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/2fa4c2d8-69ef-46dd-8e1c-62f62968e2f5/Andy+Warhol+-+Before+and+After+no+3.jpg Blog - The Taste Divide - Image: Before and After no.3, Andy Warhol (1962) https://www.rachelmatthews.info/blog/fashion-taste-and-the-assemblage-finding-a-way-through-it monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777353997516-ECJ79XOS01PLTEXIP4VD/gn-assemblage-with-text.jpg Blog - Fashion, taste and the assemblage: finding a way through it - Gender Fluid Assemblage Andreja Pejic on the runway at London Fashion Week Jayden Smith in Interview magazine
 Suzy Menkes writing about Korean street style trend for couples ‘twin-dressing’ Gucci campaign starring Hari Nef by Alessandro Michele Gender Neutral labels appearing like Rad Hourani, Hood by Air and NicoPanda Photographers and stylist producing editorials that defy gender (Juergen Teller and Nicola Formichetti) IMG model agency representing gender fluid models A-Gender department opening in Selfridges (designed by Faye Toogood) https://www.rachelmatthews.info/blog/fashion-taste-and-the-assemblage-its-in-the-mix monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/120260c4-8df8-4c34-a42c-6c268a4c059d/hc-assemblage-with-text.jpg Blog - Fashion, taste and the assemblage: it’s in the mix - List of ingredients in heroin chic assemblage (inner wheel, clockwise from top): Nirvana and their seminal album Grunge fans The Smashing Pumpkins Kate Moss Fashion shoots published in British Vogue (March/June 1993) Bill Clinton (who famously decried Heroin Chic) Courtney Love & Kurt Cobain Marc Jacobs Marc Jacobs Grunge inspired collection for Perry Ellis (that got him the sack) More Kate Moss Vincent Gallo More Kurt Cobain Calvin Klein campaign 2 particular issues of The Face magazine Seattle skaters in 1990s Photographer Corrine Day (who photographed Kate Moss in June Vogue 1993) List of ingredients in heroin chic assemblage (inner wheel, clockwise from top): Nirvana and their seminal album Grunge fans The Smashing Pumpkins Kate Moss Fashion shoots published in British Vogue (March/June 1993) Bill Clinton (who famously decried Heroin Chic) Courtney Love & Kurt Cobain Marc Jacobs Marc Jacobs Grunge inspired collection for Perry Ellis (that got him the sack) More Kate Moss Vincent Gallo More Kurt Cobain Calvin Klein campaign 2 particular issues of The Face magazine Seattle skaters in 1990s Photographer Corrine Day (who photographed Kate Moss in June Vogue 1993) https://www.rachelmatthews.info/blog/on-standing-stylishly-or-standing-for-style-part-2 monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/b20cfa58-664f-4dc3-af52-974d25e20742/Crossed+leg+posing+examples Blog - On Standing Stylishly OR Standing for Style – Part 2 - Images (Left to Right): Paul Weller & Pete Townshend, Soho, 1981 (Janette Beckman), Street style from the 1940s, (image link), Amber Nash 2012 (image link) https://www.rachelmatthews.info/blog/on-standing-stylishly-or-standing-for-style-part-1 monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/bc11d794-a500-46db-8e4f-3a2ecab1dfa6/Models+standing+example.jpg Blog - On Standing Stylishly OR Standing for Style – Part 1 - Image: Paul Weller & Pete Townshend, Soho, 1981 Courtesy of Janette Beckman (The Archive of Attitude, www.janettebeckman.com) https://www.rachelmatthews.info/blog/fashion-magazine-covers-revealing-and-concealing monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/02885b35-d9d8-4feb-8e59-6b618354a2bc/Vogue+Covers+-+1980+to+1990.jpg Blog - Fashion Magazine Covers: Revealing and Concealing - Detail from Peter Leonard’s Vogue Cover Averages digital humanities research project. 1980 depicts the ‘visual rut’ Vogue US covers had fallen into prior to Anna Wintour’s editorship, 1990 captures some of the changes she implemented. Image courtesy of Peter Leonard (The goggles do nothing blog) https://www.rachelmatthews.info/blog/fashion-taste-making-is-still-happening-between-the-covers-of-vogue monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/9dcaf845-8bfd-44d3-bd93-93cfa39bb6d8/Vogue+Covers.png Blog - Fashion taste-making is still happening between the covers of Vogue - Vogue Cover Averages (A visualisation of continuity and change) Image courtesy of Peter Leonard (The goggles do nothing blog) http://www.thegogglesdonothing.com/archives/2013/10/vogue_cover_averages.shtml https://www.rachelmatthews.info/blog/from-fashion-tastemaker-to-social-influencerwhats-in-the-name monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/8a543315-40e9-46a7-b246-abfc7be436b1/Fashion+Week Blog - From Fashion Tastemaker to Social Influencer…what’s in the name? https://www.rachelmatthews.info/blog/making-tastewhat-do-fashion-tastemakers-actually-do monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/72d90274-3624-41ac-a535-5984151eb38b/A_kiss_for_cinderella_1925.jpg Blog - Making taste…what do fashion tastemakers actually do? https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/b2d1f29f-59ac-4d72-aad8-a16b190e3414/Typology+of+contemporary+taste-making.jpg Blog - Making taste…what do fashion tastemakers actually do? https://www.rachelmatthews.info/blog/fashion-tastemakers-standing-apart-yet-working-together monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/2dafe219-83c5-4517-ad32-80886248d8a9/Network+Cliques.jpg Blog - Fashion tastemakers - standing apart yet working together - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rachelmatthews.info/blog/fashion-tastemakers-fashion-tastebreakers monthly 0.5 2026-04-28 https://www.rachelmatthews.info/blog/the-fashion-lexicon-timeline-project monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345266062-0WSCA19S2JS6KDSIGCHV/Fashion+Lexicon+Timeline+-+1870.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1870 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345266581-JGZP7W3KSYMJ1RMM33UF/Fashion+Lexicon+Timeline+-+1880.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1880 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345268257-TE3VORU6SS8H7TMOJ5YE/Fashion+Lexicon+Timeline+-+1900.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1900 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345269099-D15IFM1OZKZ7RX3YJ929/Fashion+Lexicon+Timeline+-+1910.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1910 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345270353-E5I9SXKSWIDP2TU4THSA/Fashion+Lexicon+Timeline+-+1920.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1920 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345271398-NA5YJDH83REF1W0GSE4M/Fashion+Lexicon+Timeline+-+1930.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1930 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345272552-BQVBV1T2R53VAVZHOHIG/Fashion+Lexicon+Timeline+-+1950.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1950 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345273632-FQE8NKG6E5J0N51Q6L8O/Fashion+Lexicon+Timeline+-+1960.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1960 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345274868-FE8AQQRFUW8V80J8KFTH/Fashion+Lexicon+Timeline+-+1970.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1970 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345276022-WICQMUFU7BFABVFWQU8K/Fashion+Lexicon+Timeline+-+1980.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1980 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345277165-3ZKP5I5TYT5OU4XZEVE4/Fashion+Lexicon+Timeline+-+1990.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 1990 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1777345279370-NBWZCO0TN1WKCK7BH56E/Fashion+Lexicon+Timeline+-+2000.jpg Blog - The Fashion Lexicon timeline project - Fashion Lexicon Timeline - 2000 https://www.rachelmatthews.info/blog/fashion-change-my-issue-with-the-fashion-timeline monthly 0.5 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/e4c03611-8187-401d-ba9a-737e9d1d12f0/Fashion+%26+change+-+timeline.jpg Blog - Fashion & change...my issue with the fashion timeline https://www.rachelmatthews.info/home daily 1.0 2026-05-01 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/cf545a27-589d-493c-bf03-4c617e90d401/Asterick_Blue_Outline.png https://www.rachelmatthews.info/contact daily 0.75 2026-04-28 https://www.rachelmatthews.info/education daily 0.75 2026-05-01 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/e528846e-9453-4c0a-a567-1d9256eb3f0c/Image+2.png Education Transmedia story of #harrystylescardigan phenomenon (2024). This tracks the spread of the Harry Styles cardigan challenge from TikTok through articles in the New York Times, from radio to museums, with each channel adding to the narrative. Presented at Digital Fashion Innovation Conference (2024), Manchester Metropolitan University and in ‘Finding Sustainable Strategies for Fashion Communication through Digital Channels’, in Digital Fashion & Sustainability (forthcoming). https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/6741a354-e408-4277-abc9-4fb7ec626051/Image+1.+3+x+Socio-material+mapping.png Education Mapping materials in sustainable fashion marketing (2023). Three case study analyses of brands Ganni, Bode and A.BCH, each showing the different mediation of sustainability through materials in marketing messages. Published in: Future of Sustainable Fashion Communications: From Marketing Messages to the Mediation of Mutable Meanings’ in Mediating Sustainability in the Consumer Society (2024) https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/d80e7c8d-0309-489a-bae6-9a50fb5dc7aa/3_Influence+collage.jpg Education Rachel Matthews (2019) Measures of Influence visible from social media accounts (after Cialdini’s 6 Principles of Influence) presented at International Conference on Communication and Media Studies – Media Data & Society (at UCL London 10-11 August 2019) https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/5e424ec8-72ab-49ef-8ce6-f52759b520fe/4_Ugg2018_assemblage.jpg Education Rachel Matthews (2020) Discourse-Assemblage: Australian Media Sources, 2018. Collage created during the discourse analysis process, published in Understanding ugg boots: Travels through place, space and time https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/b418c8ae-6073-4dfc-ae48-a6d49b51e146/5_Ugg_2018Int+assemblage.jpg Education Rachel Matthews (2020) Discourse-Assemblage: International Fashion Media Sources, 2018. Collage created during the discourse analysis process, published in Understanding ugg boots: Travels through place, space and time https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/42d74036-6e40-4141-b662-58c085046c5e/9_Network+1967_2017_v2.jpg Education Rachel Matthews (2018) Network mapping and visualisation: British Vogue May 1967 and May 2017, published in Studies in Communication Sciences 18.2 (2018), pp. 399–410 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/a8892b46-217f-445c-bbdb-bd3221714432/1_timeline%2Bconverge.jpg Education Timeline & Convergence — Rachel Matthews (2018). Teaching Resource published in Redrawing the Timeline: Teaching the History of Fashion in the Networked Conditions of the Twenty-First Century. https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/a84adfa9-6e91-41a7-9f32-6cd432d17d60/6__PhD+Collages-2717.jpg Education PhD Collage — Rachel Matthews (2016) A Tastemaker’s Assemblage: The Convergence. Unpublished PhD project research https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/8e592fd6-5abf-48db-898c-667eb5909b9b/Dr+Rachel+Matthews https://www.rachelmatthews.info/about daily 0.75 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/dddcf324-5cfa-4b7a-aa11-f19a6094b4b3/1_Fashion+composite.jpg About https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/8e592fd6-5abf-48db-898c-667eb5909b9b/2023-10-14_RachelMathews_184+%281%29.jpeg https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/405c9c37-07a5-4d24-b004-1e4096cfb2ef/Asterick_Dark+Blue_Outline https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/298b08cc-dd6b-49b3-b6e5-9510db2cdacd/SFC+Logo.webp https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/7de98943-ab86-4408-8ec3-3b6b36a51a23/AdvanceHE+Logo.webp https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/8bcde8c8-008a-4d0d-8b65-c6331be63506/Carbon+Literacy+Project+Logo.webp https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/8781a286-30cc-4c4f-9a6b-d5d17fff50c1/UCRF+Logo.webp https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/38476167-0878-4682-9f54-972924a69d2c/Dr+Rachel+Matthews+working+in+the+design+studio+with+students https://www.rachelmatthews.info/creative-practice daily 0.75 2026-04-28 https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/ab44bbba-cfe9-4c70-a833-8c1ab9d8d3e7/13b_oxford+print+%281%29.jpg Creative Practice Stepping out in Style series (2017-2019) Oxfords https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/06c3b85f-ee0e-4c98-977c-ae76e5438281/11_lino+brogue.jpg Creative Practice Stepping out in Style series (2017-2019) Brown Brogues https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/f16dad5c-8b5d-4c27-a129-16092334ca66/14a_sneaker+mono+%281%29.jpg Creative Practice Stepping out in Style series (2017-2019) Hi-Tops https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/7d0c316f-d211-4f9b-979c-51d46a5ed671/22_Rick+Owens_1.jpg Creative Practice Rick Owens (F/W2017) Illustrations Print collage https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/6bac052d-95d3-4a95-9848-b558a0965e63/26_Fig+mono_stencil3.jpg Creative Practice Junya Watanabe (F/W 2016) Illustration Stencil print https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/7311275b-1c52-4cbe-84e2-83667841d11d/18_HOF+cards1.png Creative Practice Fashion Lexicon X Envelope Group (2014) History of Fashion Resource cards https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/a114d4d1-3772-43d6-be34-0fffa3779524/16_HOF_1910s.jpg Creative Practice Fashion Lexicon X Envelope Group (2014) History of Fashion Resource cards https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/179c6ed4-84cb-4c84-89d1-c718a86f78fb/21_Little+tailleur+collab+2.jpg Creative Practice Fashion Lexicon X Little Tailleur (2015) Limited Edition prints and gift cards https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1699328240714-JXGO4RATNDHBM3UVGHVD/20_Little%2Btailleur%2Bcollab%2B1.jpg Creative Practice Fashion Lexicon X Little Tailleur (2015) Limited Edition prints and gift cards https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/dd2527e3-def1-43c2-810a-8bb5ccdbeab8/Stepping+out+in+Style+series+-+Chelsea+boot https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/7b839c67-2f13-485b-8b9e-327dd613b076/Hooded+fashion+figure https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/d667ca4f-8c91-4f61-863f-dcbbdc45af40/Stepping+out+in+Style+series+-+blurry+brogue https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/4d68cd13-39d6-4f6b-965f-41dd0d31beb1/Pair+of+gloves+print https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/04b59f1b-138f-44d4-a70f-df7042990cfd/2_fashion+composite.jpg https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/98724197-43e5-4a89-888c-8430e2938931/4_fashion+composite.jpg https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/1d88cee4-a265-49d4-be3b-8a1b67ac8c39/Head%2C+heart+and+hands+collage https://images.squarespace-cdn.com/content/v1/6518d3b31df6573d46aaa343/6fac5379-cdbc-4e6e-ad65-57be5dc45719/COVID+Composites+%282021%29+Same+same+but+dissonance