New frontiers for fashion communications
As 2023 draws to a close, I have been thinking about some the smart and stylish communication projects helping to drive change in fashion this year; those that challenge existing practices and present positive and purposeful opportunities for creative fashion communicators!
These three definitely make it onto my nice list…
The brilliant collaboration between Or Foundation and Jeremy Hutchinson who created a Clothing Waste Zombie to visit fast fashion brands and demand transparency on the volume of garments they produce, drawing attention to mindless and unnecessary overproduction of fashion.#challengeoverproduction #zombieintheroom #speakvolumes https://www.instagram.com/p/C0BZDhbtzA0/?hl=en
The EU ban on the use of generic environmental terms in advertising – no more “eco”, “biodegradable”, “climate-neutral”, “clean”, “recyclable” without proof! Plus the release of UNEP Sustainable Fashion Communication Playbook, a guide containing practical ways to support good practices in fashion comms. https://www.unep.org/interactives/sustainable-fashion-communication-playbook/
Subvertisers International and the Zap Games, taking it to the streets with guerrilla interventions that respond to invasive corporate advertising in public spaces. Fun and games that ramps up as we head into Black Friday #subvertising #adbusters https://subvertisers-international.net/
I started on the naughty list for 2023….. needless to say, still much work to be done!
#sustainablefashion #sustainablemarketing #fashionactivism
